Instagram has developed from a photo-sharing app into a major site visitors and revenue source for brands, creators, and on-line businesses. With millions of customers clicking links from bios, tales, ads, and DMs daily, understanding how Instagram link tracking works…

Attributing sales correctly is among the biggest challenges for brands and creators using Instagram as a sales channel. Traffic typically moves from posts and Stories to profiles, then to websites, and finally to checkout. Without proper Instagram link tracking, many…